Kua whakarewahia e te waitohu hākinakina o te ao ngā hū pirau-koiora.

Nō nā tata nei, ka tīmata te kamupene taonga hākinakina PUMA ki te tohatoha i te 500 takirua o ngā hū whakamātautau RE:SUEDE ki ngā kaiuru i Tiamana hei whakamātautau i tō rātou pirau-a-tinana.

Mā te whakamahi i ngā hangarau hou, kaRE:HURUHURUka hangaia ngā hū hū mai i ngā rauemi tauwhiro ake pērā i te hiako parauri me te hangarau Zeology,elastomer kirihou pirau-koiora (TPE)memuka hemp.

I roto i te wā e ono marama te roa i mau ai ngā kaiuru i te RE:SUEDE, i whakamatautauria ngā hua e whakamahi ana i ngā rauemi pirau-ora mō te roa o te ora i mua i te whakahokinga ki Puma mā roto i tētahi hanganga hangarua kua hangaia hei āwhina i te hua ki te haere tonu ki te taahiraa e whai ake nei o te whakamātautau.

Kātahi ka pirau ā-ahumahi ngā hū i roto i tētahi taiao whakahaeretia i Valor Compostering BV, he wāhanga o Ortessa Groep BV, he pakihi whānau nō Hōrana e titoa ana e ngā tohunga tango para. Ko te kaupapa o tēnei taahiraa he whakatau mēnā ka taea te whakaputa wairākau taumata A mai i ngā hū kua panga hei whakamahi i roto i te ahuwhenua. Mā ngā hua o ngā whakamātautau ka āwhina a Puma ki te aromatawai i tēnei tukanga pirau ā-ahumahi, ā, ka whakarato i ngā māramatanga ki te rangahau me te whanaketanga he mea nui ki te heke mai o te kai hū tauwhiro.

I mea atu a Heiko Desens, te Kaiwhakahaere Auaha o te Ao i Puma: "E tino harikoa ana mātou kua maha ngā wā i tae mai ai ngā tono mō ā mātou hū RE:SUEDE i tō mātou e taea ai te tuku atu, e whakaatu ana tēnei he nui te hiahia ki te kaupapa o te oranga tonutanga. Hei wāhanga o te whakamātautau, ka kohia hoki e mātou ngā urupare mai i ngā kaiuru mō te whakamarie me te pakari o te hū. Mena ka angitu te whakamātautau, ka āwhina tēnei urupare i a mātou ki te hoahoa i ngā putanga o muri mai o te hū."

Ko te whakamātautau RE:SUEDE te kaupapa tuatahi i whakarewahia e Puma Circular Lab. Ko te Circular Lab te pokapū auahatanga a Puma, e whakakotahi ana i ngā tohunga hoahoa me te oranga tonutanga mai i te kaupapa porowhita a Puma.

Ko te kaupapa RE:JERSEY i whakarewaina tata nei he wāhanga anō hoki o te Circular Lab, kei reira a Puma e whakamātautau ana i tētahi tukanga hangarua kākahu auaha. (Ka whakamahia e te kaupapa RE:JERSEY ngā hāte whutupaoro hei rauemi mata matua mō te hanga nairona hangarua, me te whai kia whakaitihia te para me te whakatakoto i te turanga mō ngā tauira hanga porowhita ake a muri ake nei.)